Account portal
Company accounts with buyers, approvers and roles, requisition lists for repeat orders, and quick order by SKU or CSV upload.
Company accounts, customer-specific price lists, quote-to-order, purchase orders on net terms and an ERP that stays the source of truth. We build B2B stores on Adobe Commerce, Shopify Plus and BigCommerce, and we will tell you which one fits before we quote.
Purchasing managers now reorder MRO supplies, packaging and components the same way they order anything else: on a portal, at 9pm, without calling a rep. If your ordering still runs on emailed PDFs and a sales rep typing orders into the ERP, a competitor with a working portal is taking the repeat business that used to be yours by default.
The fix is not a consumer store with a login wall. B2B buyers need to see their negotiated price, their approved catalogue and their open invoices. A buyer who places a $40,000 order needs it routed to their manager for approval, and paid on a purchase order against net 30 terms, not by credit card.
We scope these requirements account by account, because in B2B the edge cases are the business. See how we approach it in our B2B industry practice and our Magento customisation work.
The B2B feature set we build
All three can run a serious B2B operation in 2026. They differ in how much of your process is native, how much is an app, and how much you pay someone to build.
| Adobe Commerce (Magento) B2B | Shopify Plus B2B | BigCommerce B2B Edition | |
|---|---|---|---|
| Company accounts & roles | Native, deep hierarchy and permissions | Native companies and locations, simpler roles | Native through B2B Edition, good role control |
| Customer pricing | Shared catalogues and custom price lists per company | Catalogues and price lists per company location | Price lists per customer group |
| Quotes & approvals | Native negotiable quotes and approval rules | Draft orders and apps, approval logic often custom | Native quotes, approvals via B2B Edition |
| Net terms & PO | Native payment on account with credit limits | Native payment terms, credit checks via ERP or app | Supported, credit handled in B2B Edition or ERP |
| Complex catalogues | Strongest, handles very large and configurable catalogues | Good up to large catalogues, variant limits need planning | Good, strong API for headless builds |
| Punchout | Extensions or custom cXML/OCI | Third-party punchout services | Third-party punchout services |
| Total cost | Licence or hosting plus the heaviest build and upkeep | Predictable platform fee, lighter build | Platform fee, mid-weight build |
| Best fit | Manufacturers with ERP-driven pricing and large catalogues | Brands running DTC and wholesale side by side | Mid-market distributors wanting an open API |
Our default is simple. If your pricing logic and account structure are complicated enough that you describe them with a flowchart, look hard at Adobe Commerce and Magento. If you already run a consumer brand and wholesale is the second channel, Shopify Plus usually wins on cost and speed. If you are moving off BigCommerce anyway, our BigCommerce migration page covers the trade-offs.
Most B2B orders above a certain size start as a conversation about price. The portal should carry that conversation, not push it back into email. On Adobe Commerce the pieces are native. On Magento Open Source they come from an extension or a custom module.
Company accounts with buyers, approvers and roles, requisition lists for repeat orders, and quick order by SKU or CSV upload.
Shared catalogues and price tiers per company, so each buyer sees their own contract price and only the products they are allowed to order.
The buyer requests a quote from the cart, your sales rep counters with a line or order discount, and the approved quote converts to an order in one click before it expires.
Purchase order approval rules, payment on account against a credit limit, and the order and invoice synced to your ERP so finance works from one record.
In almost every B2B business we have worked with, the ERP holds the real prices, the real stock and the real credit position of each customer. A B2B store that keeps its own copy of any of those drifts out of sync within a week, and a buyer who sees one price online and gets invoiced at another stops trusting the portal.
We design the data flow first: what the ERP owns, what the store owns, how often each syncs, and what happens when the ERP is down for its Sunday maintenance window. Then we build the connector, usually as middleware with a queue and retries rather than a point-to-point plugin that fails silently.
NetSuite, SAP Business One and S/4HANA, Microsoft Dynamics 365 Business Central, Acumatica, Epicor and custom systems via API or flat-file.
Avalara AvaTax or TaxJar for destination-based rates across states, with exemption certificates stored against each company account and applied at checkout.
Invoice and PO on terms, ACH, card with Level 2 and 3 data for lower interchange, and credit limits checked before the order is accepted.
LTL freight quoting, multi-warehouse allocation and order management sync so fulfilment status reaches the buyer without a phone call.
Many US distributors already ship to Canada and Mexico by phone and email. Moving that trade online is mostly a question of currency, duties and which entity invoices the customer.
Price lists per market in local currency, set from the ERP rather than converted on the fly, so a Canadian account sees the contract price it actually signed.
Landed cost at checkout where you ship DDP, HS codes on the product data, and commercial invoices generated with the shipment instead of typed afterwards.
Separate store views or markets for language, tax and shipping rules, with correct hreflang so the US and international versions do not compete in search.
Feature lists hide the difficult parts. We ask you for three real customer accounts: a simple one, a typical one and the most awkward one you have. If the design handles the awkward account, the rest follow.
We map company structures, price rules, terms and approvals using your three sample accounts.
We decide what the ERP owns, what the store owns, and how sync failures surface to your team.
Working software on staging every sprint, tested against real account data.
A handful of customers order through the portal before you invite everyone.
Account onboarding, sales-rep training and ongoing support and maintenance.
We are an India-based team working US hours, and none of our published case studies is a US client yet. These four are the closest in shape to a US B2B brief, and each one is written up in full.
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Answers to the questions we hear most often.
A B2B ecommerce development company builds an ordering portal for business accounts, which is a different product from a consumer store. The core pieces are company accounts with multiple buyers and roles, customer-specific price lists and catalogues, request for quote, approval workflows, and payment on account with purchase orders and net terms. Around that sits the integration work that usually decides the budget: syncing prices, stock, credit limits and order status with your ERP so nobody re-keys orders. At Raulji Technologies we scope the account structure and the ERP data flow first, then choose the platform, because the storefront is the smallest part of a B2B build.
It depends on how complicated your pricing and account structure are. Adobe Commerce (Magento) has the deepest native B2B feature set, including company hierarchies, shared catalogues, negotiable quotes and credit limits, and suits manufacturers with ERP-driven pricing and very large catalogues. Shopify Plus B2B is the cheaper, faster option for brands that already sell direct to consumers and are adding wholesale as a second channel. BigCommerce B2B Edition sits between the two and has a strong API for headless builds. We are not tied to one platform, so we recommend based on your three most awkward customer accounts rather than on what we would prefer to sell.
We start by deciding what each system owns. Normally the ERP owns prices, stock, customer credit and invoices, and the store owns the browsing and ordering experience. We then build the connector as middleware with a queue and automatic retries, rather than a point-to-point plugin, so that a sync failure is logged and retried instead of silently losing an order. We have built integrations for NetSuite, SAP Business One and S/4HANA, Microsoft Dynamics 365 Business Central, Acumatica, Epicor and custom ERPs, using their APIs where available and scheduled flat-file exchange where not. Sync frequency is agreed per data type: stock may sync every few minutes, price lists nightly.
Yes. Payment on account is standard in the B2B stores we build. An approved company account can check out with a purchase order number instead of a card, and the order is invoiced on the terms held against that account, such as net 30 or net 60. The store checks the account's available credit before accepting the order, using the credit position from your ERP so the figure is current. Accounts that are over their limit or on hold can be blocked, sent to a sales rep, or asked to pay by card or ACH. Card payments can also pass Level 2 and Level 3 data, which lowers interchange fees on corporate cards.
Punchout lets a buyer at a large customer shop your catalogue from inside their own procurement system, such as Coupa, SAP Ariba or Jaggaer, and return the cart as a requisition for internal approval. It uses the cXML or OCI protocols. You need it when your larger customers require suppliers to be available in their procurement system, which is common with enterprise, education, healthcare and government buyers. If your customers order directly on your website today, you probably do not need it yet. We implement punchout either through an established punchout service or as a custom cXML integration, depending on how many procurement systems you must support.
We connect the store to Avalara AvaTax or TaxJar so tax is calculated per destination address, which matters because US sales tax is set by state and often by county and city. Many B2B buyers are exempt, for example resellers and manufacturers buying for production, so we store each account's exemption certificates against the company record and apply the exemption automatically at checkout. Where a certificate expires, the account can be flagged for renewal instead of silently charged tax. Tax on shipping and on different product categories is handled by the tax engine rules rather than hard-coded, so it stays correct as state rules change.
Cross-border ecommerce development means setting up your store to sell to accounts outside the US, most often in Canada and Mexico, without running a separate site for each. The work covers price lists in local currency pulled from your ERP, duties and landed cost where you ship delivered duty paid, HS codes on product data, commercial invoices generated with each shipment, and separate store views or markets for language, tax and shipping rules. We also set hreflang correctly so your US and international pages do not compete in search. The commercial question to settle first is which legal entity invoices foreign customers.
A B2B build usually takes longer than a consumer store of the same size, because the integrations and account rules take most of the time. Adding B2B features to an existing Shopify Plus store with a straightforward ERP connection can be a matter of weeks. A new Adobe Commerce B2B build with a complex catalogue, custom pricing rules and a full ERP integration is typically a multi-month project. We give you a fixed timeline after discovery, once we have mapped your account structures and seen the ERP, and we pilot the portal with a handful of friendly customers before rolling it out to all accounts.
Yes, and we are clear about what they are. We are an India-based team working US hours, and none of our published case studies is a US client yet. The closest to a US B2B brief are Daiily and Nxtby, both B2B procurement platforms on Magento 2 with approval workflows and enterprise purchasing, Prozo, a custom Magento 2 plugin that syncs orders with an order management system, and Sure Safety, an industrial PPE manufacturer with a large technical catalogue. Each is written up in full on our case studies page, and we can walk you through the code decisions on a call.
Usually, yes. If you run Shopify Plus, the native B2B features let wholesale customers log in to the same store and see their own catalogue, prices and payment terms, so you avoid running a second wholesale site. On Magento and Adobe Commerce, B2B modules or custom development add company accounts, shared catalogues and quotes alongside the consumer store. The decision to check first is whether your wholesale rules are simple enough for the platform's native features. If they need negotiated pricing per account, complex approvals or punchout, a separate B2B store view or a platform change can be cheaper over time than bending apps.
The main reason is getting a senior team for the budget a US agency would spend on a smaller one. We have been building commerce since 2014 and have delivered more than 150 projects, from Vadodara and Bengaluru, with working hours that overlap US Eastern to Pacific time for calls and stand-ups. What matters in B2B is continuity, because ERP integrations need people who remember why decisions were made, so we staff projects with a stable team with code review and cover. You own all code and documentation from the start, and scope and price are agreed before work begins.
Yes. Adobe Commerce, the paid edition of Magento, ships a B2B module with negotiable quotes built in: a buyer requests a quote from the cart, a sales rep adjusts prices or applies a discount, the buyer accepts, and the quote converts to an order. It sits alongside company accounts, shared catalogues with customer-specific pricing, purchase order approval rules and payment on account. Magento Open Source has none of this natively, so we add it with a proven extension or a custom module. Either way, we sync approved quotes, orders and invoices with your ERP so the price agreed in the portal is the price on the invoice.
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