Find Out What’s Actually Costing You Sales, Before You Pay To Fix It

It is a structured review of your store's technical health, user experience, SEO foundation, conversion path and security, carried out by a senior Shopify consultant using both automated tools and a manual read of your theme code, app list and analytics data. The output is a written, prioritized report rather than a dashboard score. Prioritization is the deliverable that matters most, because almost every store has dozens of findings and only a handful that move revenue. Each item carries the evidence behind it, so you can challenge a conclusion or hand it straight to a developer without re-diagnosing the problem.

A free scanner gives you a score with no explanation of what caused it or which fix matters most. An audit involves somebody actually reading your theme's code, checking every installed app individually for load impact and permission scope, and testing the store as a real customer would, then ranking every finding by estimated business impact. Scanners also miss the whole class of problems that are not visible in page source: a shipping rule that excludes a region, an app still charging you for a feature nobody uses, or a checkout step that quietly loses mobile buyers.

No. An audit is a fixed-scope, standalone engagement. Many clients use it purely to understand what is wrong before deciding whether to fix it themselves, hand it to their existing team, or bring it to us. There is no obligation to continue past the report. That independence is deliberate, because an audit whose real purpose is to sell the next project is not worth reading. If the honest finding is that your store is in good shape and the constraint is traffic or pricing rather than the site, the report will say exactly that.

Most audits run 5 to 7 business days from the discovery call to the written report and walkthrough call, depending on catalog size and how many custom features the store has. The walkthrough is included rather than optional, because a written report gets read once and a conversation is where the priorities actually land with your team. Where we need Search Console or analytics access to answer a question properly, that access is what usually determines the timeline, so it is requested at kickoff. Urgent audits can be compressed if a launch or peak date is driving the deadline.

A one-page scorecard summary, every finding ranked P1 through P3 with supporting evidence such as screenshots and code references, and a roadmap grouping fixes into what to address now, next and later. Each finding states the likely business impact and a rough effort estimate, so you can weigh a cheap fix with moderate impact against an expensive one with high impact. The scorecard exists for the people who will only read one page. The evidence exists so a developer can act immediately, and so any claim in the report can be independently verified rather than taken on trust.

Yes. The report is written to be portable and vendor-neutral. It is detailed enough for any competent Shopify developer, ours or somebody else's, to execute against without needing to re-diagnose the problem. Findings reference specific files, settings and templates rather than describing symptoms, which is what makes them actionable by a third party. We are happy to answer clarification questions from your developer after handover at no extra charge, because an audit that cannot be implemented by whoever you choose has not delivered what you paid for.

Both, along with UX and security. The audit covers technical and code quality, Core Web Vitals, UX friction, technical SEO and indexation, conversion and checkout friction, and app permission and compliance review, five audits inside one engagement. Checkout gets particular attention because it is where the money is lost: Baymard's research puts average cart abandonment at 70.19%, with extra costs, forced account creation and slow delivery among the leading reasons. We walk your actual checkout on a real device rather than assessing it from code, since that is how customers experience it.

An audit is diagnostic: it tells you what is wrong and ranks it by priority, but does not implement fixes. Performance Optimization and CRO Services are implementation engagements that act on findings, whether from an audit or from ongoing testing. Most clients run an audit first so they know what genuinely needs fixing before committing budget to either. Buying implementation without a diagnosis is how stores end up paying for speed work when the real problem was a confusing product page, or for testing tools on traffic too small to reach significance.

Yes. Reviewing the full app list for load impact and unused scripts is a standard part of the technical audit. It is common to find two or three apps still firing code long after they stopped being used operationally, and occasionally scripts left behind by apps that were uninstalled entirely. The review covers three things per app: what it costs in load time, what permissions and customer data it holds, and whether the feature is still in use. That last question is usually one for your team rather than ours.

Just your store URL and, if available, access to Google Search Console and GA4. Everything else, the theme code review, app list review and manual walkthrough, we handle directly against the live store. Read-only collaborator access to the Shopify admin lets us review settings and app permissions properly, and we will explain exactly what each access is used for before asking. If you would rather not grant admin access, the audit still runs, with a note in the report on which findings could not be fully verified from the outside.

Both. Shopify Plus stores get the same 40-point checklist plus a review of any Plus-specific features in use, such as Checkout Extensibility, Shopify Functions or B2B configuration. For multi-store organizations we audit each storefront rather than sampling one, because theme and app stacks drift apart over time and the weakest store is the one worth finding. Plus audits also cover organization-level settings that standard stores do not have, including staff permissions and market configuration, since misconfiguration there tends to be invisible until it causes an incident.